If you want to enjoy the ultimate strength of social media, then you should be prepared to spend a decent amount of time learning the ropes. One thing for sure, just like most people, you will not get it right the first time. So, you should be prepared for some trial and error while you go through a steep learning curve. That said, Twitter is the best platform to start with if you are gunning for social media success. Twitter is a platform that records a high volume of traffic, and in most cases, that is where online news breaks first. Even though there are plenty of tricks, features, and tips that you can use to better your Twitter experience and that can help you learn how to become a Twitter expert, the ones I have listed below will surely take your social media success to better levels as an expansion to this article. There are plenty of reasons why you should learn how to become a Twitter power user, and they include:
✔️ Twitter is the most open social media platform as it allows users to start a conversation with anyone who hasn’t protected their feed.
✔️ Twitter is friendly to the idea of including links in your posts.
✔️ You have better chances of meeting like-minded people, such as bloggers and journalists, on Twitter.
✔️ Twitter is the best platform when looking to receive quality customer service. The support teams for most of the reputable brands work around the clock and will often direct message you and follow up on an issue.
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Here is how to use Twitter like a pro:
Identify Your Goals
You can’t start something without a purpose. This applies perfectly when utilizing a new marketing tool. If you want to get the most out of it, you should set goals. Define the reason why you joined Twitter. In most cases, people join Twitter to promote their brand or simply engage with their clients to receive feedback about their services or products. There is also a fair share of people that establish a Twitter account for personal reasons. Regardless of the reason behind you creating a Twitter profile, you need to develop a goal that will function as a target mark. The best way to create a strong goal is to first identify your passions and interests since they make it possible for processes to flow naturally without having to pervert your actions.
Choose an Excellent Profile Picture
First impressions always lay the foundation for how your audience perceives you. When blogging, an excellent meta description combined with a relevant header make a good article. The same can be said about building a great Twitter profile. An excellent profile picture is a must if you want to get the most out of your Twitter account. Relying on Twitter’s iconic egg picture lowers your confidence in the eyes of your audience. Moreover, it creates a barrier in forming trust between your profile and its audience. In general, profiles with an egg profile picture are considered unprofessional within the Twitter circles. Your profile picture should be relevant, simple, and engaging. Therefore, consider an excellently taken headshot or high-res business logo to do the trick.
Know Industry Keywords
How do you get good at tweeting? The purpose of tweeting is for your tweets to appear in relevant searches. Therefore, you need to make sure that your tweets feature keywords that are relevant to the industry. Get familiar with tools like Google Keyword Planner to ensure that your Tweets are relevant to your industry and, most importantly, appear in relevant searches.
Create a Hashtag
When hashtags came into light, most marketers thought it was just a phase that would quickly go. However, as time went by, hashtags became a fixture within the mainstream culture. If your target is to have an extensive following, then creating a hashtag that is unique and very easy to identify will do you good. Your hashtag should be synonymous with your handle, brand name, or service. The whole concept of marketing is to stand out and give a reason to your target audience as to why they should rely on you more than your competitors. Thus, by using a hashtag, you are giving your profile much-needed uniqueness and confidence.
Develop a Follow List
Creating a follow list helps narrow down your focus. Moreover, it helps get your feed to show particular content that is relevant. The reality of Twitter is that it is more about gaining access to a streamlined newsfeed compared to obtaining followers. Therefore, by creating a follow list, you will be able to control which accounts are shown manually.
Identify and Follow Competitors
This is not a case of if you can’t beat them, join them. You need to know your industry, and what better way to learn than following the ones that are ahead? You learn from the best, and in most cases, when starting from the bottom, the best are your competitors. Twitter is a unique platform that helps to obtain valuable information concerning your industry peers and competition. Following their accounts will enable you to identify their strengths and weaknesses. It will also help you learn how to interact and engage with your audience. Some of your industry peers and competition are the best on the platform. Following them is not an opportunity to copy what they do as it will not lead you anywhere. However, identifying what they do best will give you guidelines and directions to develop your unique brand.
Know the Right Time to Tweet
Timing is everything when it comes to tweeting. The best hours to tweet are between 9 a.m. and 3 p.m. from Monday to Thursday. However, it all depends on your niche. Take, for instance, brands that focus on adult content. In this case, late hours will be ideal to tweet. Therefore, it is all about knowing the right time to tweet so that you catch your target audience’s attention. Remember, on Twitter, no one likes stale news. Thus, if your tweet fails to reach the majority of your audience within 24 hours, it loses its weight. Engagement tweets stand a better chance of going viral when posted during peak hours.
Find Ways to Engage with Followers
Twitter is all about engaging with the audience. Therefore, finding unique ways of engaging with your audience can lift your profile. We have seen a lot of profiles coming up with cheap ways in an attempt to engage with their audience. However, professionalism and uniqueness are always key when it comes to Twitter. Thus, you should learn various effective techniques for engaging with your followers.
To select, organize, and present content in a professional manner that displays expert skills is the key to success. Unlike local marketing techniques that are less exposed to scrutiny, online marketing is volatile and the audience is hard to impress. Your content gets analyzed word by word in search of errors, repetition, etc. Therefore, you should be able to spin old content and push it as fresh to stay relevant and professional.
Utilize Advanced Search
When you are in search of something specific, you can utilize the advanced search utility. This utility features several filters, such as keywords, hashtags, periods, etc. This is a useful feature that can save you time while looking for something specific.
Use the Mobile App
Mobile apps are not always the best when it comes to responsiveness and boosting a variety of features. However, this is not the case with the Twitter mobile app. The app is one of the most responsive out there, and you can surely get the most out of it. The app is even better than the desktop version. Therefore, to ensure that you are always connected to your audience, download the app and tweet even on the go.
Find the Balance
In everything that you do as a professional, you should always have a limit. The same applies to Twitter. You need to strike a balance between tweeting often and tweeting enough, which will help you not to go overboard. One of the successful Tweeters suggested that you should not tweet more than 12-14 times a day and that there should be an hour gap or more between your tweets.
Share Your Handle
Owning a handle is not the end of the road on Twitter. A handle is more like a phone number, email address or website. Therefore, you should market your handle as much as you can to ensure that many people become aware of your profile. Post your handle on your website, Facebook page, Instagram, etc. By so doing, you will be able to generate traffic to your tweets.
On Twitter, there’s a give-and-take situation; there is no take, take, and take. If you want to succeed, you have to understand the concept of one hand washing the other. One of the best ways of showing you are interested in someone’s tweets and obtaining followers is favoriting a tweet. You can do so by clicking on the star next to the tweet.
Remember That Tweets Can Be Damaging
This is a fact, not a thought. There are a bunch of profiles that have gone down due to tweeting before they think. Tweets, both good and bad, are designed to go viral. Therefore, you don’t want your tweet to be on the bad side. You don’t want to be famous for all the wrong reasons because, in the professional world, there is no bad cop, good cop. If you are bad, you are bad and it ends with you being on the receiving end. Thus, to avoid all of this, best think it through before typing.
Avoid Too Much Self-Promotion
Let things happen naturally. That doesn’t mean you have to sit around and wait for a miracle to happen. Twitter is by far one of the best platforms to self-promote and build a strong brand for yourself. However, the tricky part is in letting it happen naturally without appearing narcissistic. If you make everything be about you, you will end up in the bad graces of your audience.
Link Your Blog
You can get the most out of Twitter by linking it with your blog to ensure that your audience doesn’t miss any of your posts. Moreover, you can add a Twitter share button on your blog to persuade your readers to share your posts on their Twitter profiles. This function works both ways as it will generate traffic to your webpage and the other way round.
Strike a Balance Between Direct and Mass Tweets
Even though direct tweets are more effective, you need to find a balance between them and mass tweets. The idea is to not make your profile one-sided. Therefore, you need to utilize direct tweets carefully.
Utilize Landscape-Oriented Pictures
No matter how high-quality your image is, if you get the image orientation wrong, you have lost the game. Every platform has suited picture orientation. Thus, knowing the correct orientation to use when posting your images will help get the most out of Twitter. You don’t need to go further digging about the ideal orientation to use on Twitter. If you want to win on Twitter, use a landscape-oriented image, and 2:1 is the most preferable dimension.
Avoid Misusing Hashtags
We all know or have seen that one friend, associate, random guy who includes more than 10 hashtags at the end of their posts. However, if you were planning to adopt that technique, think twice. Hashtags should not have more characters than your tweet. If your hashtags have a longer character count than your tweet, just know something is not right and you mustn’t tweet it. Therefore, take note of the rule of thumb and never use more than 3 hashtags per tweet.
Despite Twitter being a pretty straightforward platform, things are not that simple when using it. Just tweet! So they say. Well, it will never work. Twitter can be complex, so “just doing things” can be as good as gambling with your career. And, as we all know, it doesn’t end well. Thus, my advice is to invest time into knowing more about the platform and how you can get the most out of it before jumping on the bandwagon. That way, you will gain control and quickly be on your way to greatness.